The Challenge

Local store managers were going "off line" to produce their own point-of-purchase materials, jeopardizing the Texas Roadhouse branding.

Why FCi?

With an in-house interactive department and experienced fulfillment staff, FCi was uniquely able to centralize all Texas Roadhouse needs.

The Solution

We created an easy-to-use LSM site with custom applications and the ability to proof online.

The Result

Texas Roadhouse now benefits from brand consistency while local restaurant management love the ease of the site.

"

The FCI Interactive Team combines substantial industry knowledge with an amazing ability to tackle any project with little direction. They go above and beyond to create a true partnership and to fully understand our business…then create a product that not only exceeds expectations, but accomplishes our ultimate objectives.

"

Dave Dodson, Texas Roadhouse, Inc.